Arguably the most eye-catching launch from cheap super clone TAG Heuer UK at Watches & Wonders was the Carrera Plasma adorned in sparkly lab-grown diamonds.
Unveiled alongside a solar-charged quartz watch, billed as a contribution to fighting climate change, the Plasma’s manufactured diamonds look like best 1:1 replica TAG Heuer leaning into issues that appeal to a younger customer.
The company’s CEO, Frédéric Arnault, is well versed in the issues; being under 30 years-of-age himself. AAA super clone TAG Heuer’s parent company, LVMH, must like what it sees in lab-grown diamonds because the group’s venture capital arm, LVMH Luxury Ventures, has invested in Lusix, the company that provided the gems for the Carrera Plasma.
Lusix is owned by Israeli billionaire Benny Landa, who revealed at last week’s JCK that LVMH Luxury Ventures was the most prominent, though not necessarily the largest, investor in a $90 million funding round.
Asked at the JCK press conference whether other LVMH brands — high quality replica Hublot or Zenith, perhaps — would use Lusix’s products, Mr Landa declined to be specific.
“I cannot speak on behalf of LVMH, but I would ask myself why would a luxury brand best 1:1 super clone TAG Heuer make a financial investment? There are obviously very good reasons,” he said.
Ever since I can remember – going back to the 1990s, for the “I was there” stuff – cheap fake TAG Heuer UK has positioned itself as the maker of a man’s “first luxury watch”. That’s the watch for when the pages of the Argos catalogue and the shelves of the local middle-of-the-road jeweller have been well and truly exhausted. The watch that says you’ve grown up.
Prices have climbed throughout that time, steeply in fact, but for a reasonably priced watch from a well-engineered brand with oodles of Swiss Made heritage and a healthy dollop of brand kudos, 1:1 replica TAG Heuer is rarely bettered. Its baseline Formula 1 collection, while we’re here, is available from exactly £1,000. That’s back-of-the-grid luxury copy watch budget, but at least you’re racing.
The top fake TAG Heuer Formula 1 though, isn’t what we might term an “everywhere” watch. It’s distinctly sporty, with a punchy design that’s not versatile enough to do the crossover thing – it can’t be dressy, for example, or even really formal. And a one-watch guy should be looking for a watch he can put some long-distance miles on.
Which brings us to Autavia. Sixty years ago, AAA replica TAG Heuer UK – or Heuer as it still was back then – introduced a new line of wrist chronographs called Autavia. The name came from the company’s archives and had originally been coined for a dashboard stopwatch used in rally timing, where so much of the company’s brand equity lies. The high quality fake watch was a portmanteau, combining syllables from the words “automobile” and “aviation”.
This was 1962, when a young Jack Heuer had just seized control of his great-grandfather’s company. As he remembers in his autobiography, The Times Of My Life, “The high quality fake TAG Heuer Autavia wrist chronograph was the first real wristwatch product I personally created for the company.” Like the Carrera that followed a year later, it was what Jack called a “modern chronograph”. In his mind, these were designed for ambitious, upwardly mobile men – UK super clone TAG Heuer Carrera, named after a 1950s Mexican road race, even meant “career” or “path”.
Now, six decades later, TAG Heuer Autavia replica for sale has chosen to remind us of all this with the Autavia 60th Anniversary editions. These are three new pieces, all in 42mm of stainless steel: a pair of flyback chronographs on quick-change leather straps powered by UK copy TAG Heuer’s 80-hour, chronometer-certified Heuer 02 calibre, and a GMT (second time zone) model on an unfussy bracelet I rate as one of the best-looking in the business. The chronographs are the first marked Autavia to carry the stop-and-restart flyback function, originally created to keep track of lap times in a pre-computerised age.
One of the flybacks is coated in black DLC (a hard coating called diamond-like carbon – £5,800), making the silver panda-dialled version (£5,250) the more versatile. The pick for me is the blue-dialled GMT fake model (£3,500) with its bi-directional, black and blue ceramic bezel for indicating day and night. That bezel isn’t an original solution – Rolex, Seiko, Oris and perfect fake TAG Heuer itself have all been here before – but it enters today’s feverish stainless steel sports watch market with unassuming élan.
But in the same breath, this makes TAG Heuer Autavia replica online UK more intriguing than Carrera or Monaco, which together have formed an almost impermeable layer that defines, and limits, our understanding of what Swiss movement fake TAG Heuer is. Autavia is a pillar of the 20th century Heuer story on which the brand stands today, and more than worthy of its place on the grid. That it’s also a crossover “everywhere” watch that fits the “if there were only one” bill, is a happy by-product of its 60-year legacy.